Our comprehensive report provided the data for developing an evidence-based business strategy.  

We were able to demonstrate that, while the market was set to contract in some age groups over the next decade, there was growth in others.  The College has a great share of its local families and there is opportunity for the College to increase its market share and therefore maintain/increase numbers. These opportunities included identifying new residential developments, including five sizeable projects located in key catchment areas. The College’s existing transport services provide good coverage within the drivetime catchment however, MTM’s analysis identified  additional routes, which would create added value for existing families whilst improving awareness of the College in areas which are currently under penetrated.